74 Important SEO Statistics for 2024

Staying informed about the latest SEO trends and data is essential for anyone involved in digital marketing. As we step into 2024, understanding the landscape of search engine optimization can provide a competitive edge. Here are 74 crucial SEO statistics that can guide your strategies for the year ahead.

93% of online experiences begin with a search engine.
75% of users never scroll past the first page of search results.
SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads like direct mail or print advertising.
Companies that blog have 434% more indexed pages than those that don’t.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
70-80% of users ignore paid ads, focusing on organic results.
Google holds 92.07% of the global search engine market share.
50% of search queries are four words or longer.
Organic SEO is about 5.66 times better than paid search ads.
Updating old blog posts with new content and images can increase organic traffic by up to 111%.

2. Organic Search Performance

53% of all website traffic comes from organic search.
The first organic search result on Google has an average click-through rate (CTR) of 28.5%.
Pages that load in 2 seconds have an average bounce rate of 9%, whereas pages that load in 5 seconds see a bounce rate of 38%.
Organic search drives 300% more traffic to websites than social media.
28% of searches for something nearby result in a purchase.
High-quality content and link building are the two most important signals used by Google to rank your website for search.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
Websites with a blog have 434% more indexed pages than those without.
Refreshing old content can increase organic traffic by up to 106%.
The average first-page result on Google contains 1,447 words.

3. Mobile SEO

60% of all searches are conducted on a mobile device.
Google’s mobile-first indexing means that the mobile version of your website becomes the starting point for what Google includes in their index.
88% of consumers who search for a local business on a mobile device call or visit within 24 hours.
Google reports that 53% of mobile users abandon sites that take over three seconds to load.
Mobile-friendly sites rank higher in search results.
70% of smartphone users have made a purchase after using their phone to discover more information.
By 2025, nearly 73% of internet users will access the internet solely via mobile devices.
Voice searches are more likely to be conducted on mobile devices.
Mobile searches for ”___ near me” have grown by over 900% in the last two years.
Accelerated Mobile Pages (AMP) can improve load times and enhance mobile SEO.

4. Voice Search

58% of consumers use voice search to find local business information.
50% of all searches were predicted to be voice-based by 2020, and the trend continues to rise.
72% of people who own voice-activated speakers say that their devices are used as part of their daily routines.
Voice search results tend to be written at a 9th-grade reading level.
The average word count of a voice search result page is 2,312 words.
Long-tail keywords are crucial for optimizing for voice search.
Mobile voice-related searches are 3X more likely to be local-based than text.
Google Assistant supports over 30 languages and is available in 80 countries.
20% of mobile queries are voice searches.
Optimizing for featured snippets can improve voice search performance.

5. Featured Snippets & SERP Features

19% of SERPs have featured snippets.
Pages that earn featured snippets see a 516% increase in click-through rates.
Paragraph snippets make up 81.95% of all featured snippets.
Lists appear in 10.77% of featured snippets.
Tables are present in 7.28% of featured snippets.
Optimizing content to answer specific questions increases the chance of capturing a featured snippet.
Content with high-quality images is more likely to appear in featured snippets.
Video snippets are becoming increasingly prevalent in SERPs.
Position zero, or featured snippets, can significantly increase organic traffic.
Using headers (H2, H3) to structure content can improve the chances of obtaining a featured snippet.

6. Video SEO

82% of all consumer internet traffic will come from online videos by 2024.
Video content is 50 times more likely to drive organic search results than plain text.
Embedding videos on landing pages can increase conversion rates by 80%.
YouTube is the second-largest search engine globally.
Google shows video thumbnails next to 26% of search results.
Mobile video consumption rises by 100% every year.
Including a video on your homepage can increase the chance of ranking on the first page of Google.
85% of businesses use video as a marketing tool.
Videos under two minutes long get the most engagement.
Optimizing video titles and descriptions is crucial for video SEO.

7. Content & Keywords

Long-form content (over 3,000 words) gets 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than articles of average length (901-1,200 words).
Keywords in the title tag are still a significant ranking factor.
Using LSI (Latent Semantic Indexing) keywords can improve content relevance.
Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.
Blogs that post daily get 5 times more traffic than those that don’t.
Titles with 6-13 words attract the highest and most consistent amount of traffic.
Questions in titles can increase click-through rates by up to 14%.
“How-to” articles get an average of 1,050 more shares than other types of articles.
Articles with images every 75-100 words get double the social media shares than articles with fewer images.
Keyword research tools, such as those mentioned in our 41 Best SEO Tools in 2024, are essential for effective content planning.

8. Link Building

Backlinks remain one of the top three ranking factors in Google’s algorithm.
Longer content tends to earn more backlinks.
Companies that engage in blogging receive 97% more backlinks to their site.
Over 66% of pages have zero backlinks pointing to them.

Conclusion

Understanding these 74 SEO statistics is crucial for crafting a successful digital marketing strategy in 2024. From the significance of mobile optimization to the rising importance of AI and voice search, staying abreast of these trends will ensure your business remains competitive.

For a deeper dive into the tools that can help you harness these insights, check out our comprehensive guide on the 41 Best SEO Tools in 2024 (Free & Paid)

About the Author

This guide was brought to you by TaleCrafters, a cutting-edge AI-driven marketing agency committed to providing innovative solutions for SEO and digital marketing. With a focus on data-driven insights and captivating narratives, we help businesses thrive in the digital age. For more information, contact us today.